Turn New Planet Beer Into Glass Goods

New Planet Beer is pleased to announce our selection of BottleHood as the “Doing Good Things for the Planet” 3R Raspberry Ale 2011 partner. BottleHood is an innovative producer of repurposed glassware based in San Diego, CA with an office in Boulder, Colorado. BottleHood collects wine, liquor and beer (yes actual New Planet Beer bottles from local restaurants like Salt and Happa Sushi) and repurposes them into juice glasses, tumblers, vases, light fixtures and jewelry.

“We selected BottleHood because of their direct environment and community impact. The company keeps glass out of local landfills, creates a significant number of local jobs and gives neighborhood retailers the opportunity to sell locally produced products.” said Seneca Murley, New Planet Beer co-founder.

The only twist in our selection of BottleHood is that they are a for-profit company, and our grantmaking to date has been aimed at non-profit organizations. New Planet Beer has commissioned BottleHood to take 3R Raspberry bottles and repurposed them into glass tumblers with our logo on it. We are then going to donate the tumblers to Colorado based non-profit organizations for their silent auction fundraisers. Included on our list for donations are Wildlands Restoration Volunteers (who is our Tread Lightly Ale 2010 and 2011 partner), the Colorado Recycling Association, High Country Conservation, EcoCycle and others.

The 3 “R’s” in 3R Raspberry Ale stand for Reduce, Reuse and Recycle. Our partnership with BottleHood provides an opportunity for an additional meaning: reclaim, repurpose and reuse.

BottleHood’s products can be found online at www.bottlehood.com. BottleHood is offering New Planet Beer Fans a 5% discount (enter NewPlanet into the coupon line on their website).

To help New Planet Beer fans toast in the New Year, BottleHood has donated two brown beer glass tumblers to give away to our readers. To win please leave a comment describing how you reduce, reuse or recycle below or on Facebook.