We named our company New Planet Beer as a way to express our desire for a new and invigorated planet. Our purpose is to help everyone celebrate life and to do good things for the planet. It’s our core mission to make great gluten-free beer and to donate a portion of our proceeds to environmental efforts in the areas in which we serve.

Current Programs

Each of our beer labels is named after a concept that helps “do good things” for the planet. Our current label, Tread Lightly Ale, along with future labels 3R and Off the Grid, highlight actions we can take to help our planet. Each year, we will give a portion of our proceeds to non-profit organizations that support direct action projects that make a tangible, demonstrable difference. We will only make donations in the regions in which we are sold.

Tread Lightly Ale: Trail Restoration Program

Tread Lightly Ale reminds us whenever we’re traversing by foot, ski, or wheels, to do it carefully and thoughtfully. Leave as little impact to your visit to the wild places of the world, pick up any trash or debris you may see and help to restore any damage caused by humans. New Planet Beer will donate a portion of their profits each year to organizations working to restore trails.

• 2010 Recipient: Wildlands Restoration Volunteers, Betasso Preserve Trails
• 2011 Recipient: Wildlands Restoration Volunteers, Red Rocks Trails

3R Raspberry Ale: Waste Reduction Program

Reduce, Reuse, and Recycle – the 3 R’s of waste reduction education. By reducing the materials we use, reusing what we already have, and recycling what we did use, we can help promote and protect a healthy environment. New Planet Beer will donate a portion of our proceeds from the sale of 3R to non-profit organizations taking direct action to reduce, reuse and recycle.

• 2011 Recipient: Bottlehood – Recycled Bottles to Glassware

Off Grid Pale Ale: Alternative Energy Program

Off the Grid means living in a self sufficient manner without the reliance on public utilities like gas and electric. Alternative and renewable energies like solar, geothermal and wind are becoming more and more available and affordable. So if we can help influence people to become aware of their usage of fossil fuels for heating and powering their homes and take steps to reduce that load, the better off our planet will be. New Planet Beer will donate a portion of our proceeds from the sale of Off the Grid to non-profit organizations taking direct action to provide and promote alternative energy.

• 2011 Recipient: Will be selected in August of 2011